Now that Apple Watch is strapped around millions of wrists, Cupertino’s attention is shifting ahead towards June’s WWDC. Speaking during his company’s quarterly earnings call, Tim Cook said that he sees “major, major changes in media” coming on the horizon and Apple intends to play a part in that transformation.
This shifts attention to Apple TV, an area of Apple’s business that has recently seen some groundbreaking changes. Apple launched the new HBO Now recently, a subscription service that allows streaming premium content without a cable subscription. Cook said that the launch of HBO Now went well and that he was encouraged by the start. “Where could it go? You can speculate as good as I can where it can go,” the CEO stated. That’s great news for the speculating cord-cutting Apple TV fans.
Another promising rumor gaining traction is that Cupertino is finalizing deals for another new subscription streaming service priced between $30 and $40 per month. Such a service would provide broadcast networks ABC, CBS, and Fox, as well as other cable networks owned by Viacom, Disney, and Discovery.
A very exciting sentient for those wanting to ditch cable TV all together
There are also speculations of a revamp of the Apple TV set-top box hardware itself. The new Apple TV is expected to debut alongside the streaming TV service and a revamped Beats Music in June at WWDC. Suppositions are that the refreshed Apple TV will feature an A8 processor, Siri voice controls, touchscreen remote, and a dedicated App Store. The inclusion of an App Store would allow owners to download games and other programs to the hardware just like an iPhone/iPad, allowing it to become a much more capable device, possibly even able to compete with console gaming systems.
In typical Apple fashion, details on the actual device itself have been extreemely sparce. However, if these early details and concept photos (above) are anywhere near the mark, it’s going to be an exciting time for all Apple TV fans this June.